Our History

ProBikeKit was founded in the early 1990’s by a small team of passionate and committed road cyclists, and the business has since then developed into a global brand.

We have built on the solid foundations of our business where our passion for road cycling matches our relentless commitment to provide customers with a first-class service for the best road, mountain bike and cyclo-cross cycling kit available at the most affordable prices.

We are now part of THG Holdings plc (THG), a globally renowned end-to-end tech platform specialising in taking brands direct to consumers across the globe. Using its proprietary technology and infrastructure, THG Ingenuity, the Group enables brands to grow at scale while driving unrivalled value and continuous performance.

Why Shop With Us

We provide equally for an array of customers, from new starters in the sport looking for the best entry kit, right through to professionals at the very top of their game.

Our concern is to provide only the best products, by testing them out ourselves and sharing our thoughts and reviews before offering to our worldwide customers.

Our ranges are selected based on the drive to enhance a cyclist’s performance in as many ways as we can – from nutrition and training aids, aero bars to framesets, and wheels to workshop.

The PBK Brand

Our very own PBK brand is designed for all levels of cyclist. The ranges are exceptional value, manufactured by our trusted partners in the heart of Italy with their reputation for quality and ability to meet our exacting standards.


Work with us and join our affiliate programme for the opportunity to be part of our community with the most rewarding scheme in the sector. Click here to find out more.

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For all press and partnership enquiries please contact Partnerships@probikekit.com