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100% is an established player in the field of sunglasses, glasses, and cycling apparel. With its origins in motocross stretching back to the 1980s, the company has a reputation for creating bold and stylish glasses suited to going fast! For a premium provider of sunglasses, the brand packs everything in you’d expect: a lightweight frame, premium lenses, and durability. Every pair of their sunglasses promises to improve performance out on the roads and trails, and make a visual statement while doing it. We also have a range apparel from the brand, including gloves, clothing, and protective equipment.

Form And Function

In the world of cycling, whether it’s on the road or on the trails, form is almost as important as function. With 100% you get the perfect blend of style and substance. Designed in California, all of their shades, whether for the road or for mountain biking, are stylish, sleek, and use the latest lens technology. This means not only that your eyes are protected from UV rays — the least you’d ask for in a pair of sunglasses(!)— but also that you are getting the clearest vision possible and looking good doing it!

Professional Style

As a brand, they have worked with a number of pros, including cycling legend Peter Sagan. A man whose talent for looking classy on a bike is matched equally by his flamboyance off it. They’ve supported him for a number of years and collaborated on a limited edition range. The range, as you would expect from a collaboration with a man like Sagan, is big and bold. The large, wraparound-style lens is intended to reduce distortion, common among larger lenses. The result is excellent clarity.

A Lens For All Occasions

Offering a range of different lenses, we have a lens for every occasion, including the company’s proprietary high-definition lens technology HiPER. Specifically designed to filter out the crossover of the primary colours (red, green, and blue) and increase contrast, which provides a crisper image.

Whether you’re looking for shades for the bright sunshine of a summer’s day in the Alps, the low light of a twilight criterium, a fast and furious mountain bike ride, or a quick commute, we have a great range of 100% shades, as well as clothing, catering for all eventualities